Completed Identity Design
How do you do? How do you know? How do you feel? These are the essential questions for user experience designers. Answering each question leads me to find practical and attractive solutions to my assignments and artworks. Isolating a single keyword from each elemental question was the first step to building my graphical identity. After sketching many unsatisfactory icon style logos, I experimented with words to convey my personality. Selecting a highly distinctive serif font, I achieved a typographical logo piece. I elected to apply this identity element to each of my documents on an angle for two reasons. Its slant increases attention to the element while providing a contrast to the vertically aligned text it accompanies. All accompanying text is set in a more modern sans-serif face with headings made heavier. As a final reminder of brand consistency, I add a delicate red descender. Its bold finale relays my confidence to the reader.
Owing to the types of businesses targeted to receive this package, as well as my colour board, a traditional combination of dark blue and red on white paper is present throughout. Easily readable, black body text completes the kit. Wine red is symbolic of my studies at Concordia, my affinity for warm tones and producing a confident identity. Dark Blue provides a subtle balance and remains readable in a market enamored with blue logos.
Have a look:
Previously:
